As business intelligence professionals, you have most probably come face-to-face with the words Customer 360. Have you wondered what this subject is all about? I know I have. In today’s fast-paced and data-driven world, the fight to understand your customers, and in...

I am frequently asked: is there a silver bullet to create great customer experience every time for every customer? My answer is: no. During the past months I’ve had many interesting discussions with colleagues and customers on the topic of what is the key to create...