Understand your customer’s journey and create the future

As business intelligence professionals, you have most probably come face-to-face with the words Customer 360. Have you wondered what this subject is all about? I know I have. In today’s fast-paced and data-driven world, the fight to understand your customers, and in...

Creating Great Customer Experience is not Rocket Science

I am frequently asked: is there a silver bullet to create great customer experience every time for every customer? My answer is: no. During the past months I’ve had many interesting discussions with colleagues and customers on the topic of what is the key to create...

Attention x experience = revenue

This is a claim that Timo Kiuru (award-winning creative director) presented in Markkinoinnin viikko event couple of weeks ago. As a business leader, I confirm this thought, even though it might seem a bit straightforward. There is truth in it: without customers...