Regulatory bodies ratify SaaS for PAS

In insurance business, companies rely on business-critical core systems, such as policy administration solution (PAS), to support and facilitate the daily operations. For many insurance company employees, the PAS system is often seen as a plain user interface, which...

Attention x experience = revenue

This is a claim that Timo Kiuru (award-winning creative director) presented in Markkinoinnin viikko event couple of weeks ago. As a business leader, I confirm this thought, even though it might seem a bit straightforward. There is truth in it: without customers...